Brand Studio Lifestyle marks milestone with largest-ever store as part of rapid retail expansion
Highlander and Tokyo Talkies, two of Brand Studio Lifestyle’s fastest-growing fashion brands, have unveiled their largest flagship store to date — a sprawling 12,000 sq. ft. outlet at JP Nagar, Bangalore. The 40th store in the network, it marks a milestone moment in the brands’ aggressive offline expansion that began in February 2024 with a modest 600 sq. ft. outlet in Ahmedabad.
Brand Studio Lifestyle is targeting 75 exclusive brand outlets (EBOs) by March 2026, while also scaling presence through Shop-in-Shop (SIS) formats across 600 points of sale in large format and multi-brand outlets.
Designed as an immersive retail experience, the JP Nagar flagship blends scale, design, and accessibility, offering extensive collections from both Highlander and Tokyo Talkies. The store is aimed at India’s style-conscious Gen Z and millennial shoppers and serves as a template for upcoming large-format outlets in metro cities.
The launch underscores the brands’ omnichannel strategy, with seamless integration of offline and online journeys. Alongside their physical expansion, Highlander and Tokyo Talkies are available via e-commerce platforms, quick commerce apps, their website www.getketch.com, and the Ketch app, reaching six states and over 20,000 pincodes. The brands now serve a customer base of more than 3 million.
Commenting on the milestone, Shyam S Prasad, CEO, Brand Studio Lifestyle, said:
“This flagship store is a mega platform to showcase the breadth of the latest trending styles launched each month. Customers have the opportunity to explore the best in global fashion in this vast space and experience the fashionable assortment on offer. Going forward, we have a mix of large flagship stores of 8,000–12,000 sq. ft. and mid-sized stores ranging from 2,000–3,000 sq. ft. Our recent launches in the UAE are also quite large, underscoring our ambition for both national and international expansion.”
India’s fashion retail market is expected to touch $115 billion by 2028, with fast fashion outpacing overall growth, fuelled by demand from urban and Tier-2 consumers. By investing in large-format flagships and data-driven omnichannel distribution, Highlander and Tokyo Talkies are positioning themselves at the heart of this momentum.
