US-based fashion brand expands India presence with new store at Skycity Mall
US-based fashion brand Juicy Couture has opened a new exclusive brand outlet in Mumbai as part of its expansion strategy in the Indian market, the company said on Tuesday.
The store has been introduced at Skycity Mall in Borivali East and marks the brand’s entry into one of India’s largest metropolitan retail markets. The outlet will retail Juicy Couture’s core product categories, including its signature velour tracksuits, lingerie, handbags and lifestyle accessories.
The Mumbai launch is aimed at strengthening the brand’s direct-to-consumer presence in key urban centres, as demand for international fashion and lifestyle brands continues to grow among Indian consumers.
“Juicy Couture represents the pinnacle of Californian glamour and bold fashion. Bringing this energy to Mumbai, a city that lives and breathes style, is an important step in our journey … This new location at Skycity Mall allows us to directly connect with our chic customers, offering them a curated selection that embodies luxury, quality, and the true spirit of the brand,” said Abhinav Kumar, Co-Founder of Brand Concepts.
The store will operate between 11.00 am and 9.30 pm.
Juicy Couture is a Los Angeles-origin lifestyle brand with a presence across about 94 countries, offering apparel, handbags, footwear and accessories. In India, the brand is operated by Brand Concepts. under a licensing partnership with Authentic Brands Group.
Founded in 2007, Brand Concepts. is an Indian omnichannel retailer with a portfolio of international fashion and lifestyle brands, operating through physical stores and e-commerce platforms.
