AI-powered E-Series includes entry, mid and premium robotic cleaners as smart home adoption gains pace in urban India
Mova has entered India’s robot vacuum cleaner segment with the introduction of its E-Series portfolio, as companies seek to capitalise on rising demand for automated home-cleaning appliances among urban consumers.
The lineup includes the E10, E20s Pro and E40 robot vacuum cleaners, priced at Rs 14,999, Rs 24,999 and Rs 49,999 respectively. The products are aimed at first-time buyers, urban families and premium households looking for intelligent cleaning solutions.
The company said increasing dust accumulation, compact apartment layouts and changing urban lifestyles are driving demand for low-maintenance home-cleaning devices in India.
The entry-level E10 features 4,500Pa suction power, vacuum-and-mop functionality, app-enabled controls and intelligent multi-path navigation. The model is targeted at compact homes and first-time smart appliance users.
The E20s Pro, positioned in the mid-premium segment, offers 13,000Pa suction power, Smart Pathfinder technology, laser obstacle avoidance, anti-hair tangle support and an auto-empty feature designed to reduce manual maintenance.
The premium E40 comes with 19,000Pa suction power, advanced intelligent navigation, app and voice controls and up to 260 minutes of runtime in quiet mode. The model is targeted at larger apartments and mixed-floor households.
“India is entering a new phase of smart home adoption, where consumers are looking for products that are not only advanced, but also practical, reliable and relevant to their daily routines,” said Jacey Zheng.
“With the E-Series, we are offering a complete robot vacuum lineup that addresses different household needs, from first-time users to consumers seeking stronger automation and convenience,” Zheng added.
Anuj Bhatia said the smart home appliances category is witnessing stronger traction among urban and upper-middle-class consumers adopting convenience-driven technologies.
Founded in 2024 and headquartered in Suzhou, Mova focuses on AI-powered smart living products and robotic vacuum cleaners. The company said the India rollout forms part of its broader strategy to build a structured smart-cleaning portfolio across entry, mainstream and premium categories.
