The limited-edition capsule spans apparel, denim and accessories and will be sold through Myntra and Vero Moda’s retail and digital channels
Myntra and Vero Moda are expanding their fashion offering in India with a limited-edition Marilyn Monroe capsule collection, bringing the Hollywood icon’s imagery across apparel, denim and accessories. The collection will be available on the VERO MODA app from 1 September and across Myntra, Vero Moda stores and its website from 3 September.
The capsule includes statement dresses, graphic T-shirts, sweatshirts and denim, alongside accessories such as caps. Monroe’s portraits, signature and kiss mark feature across the range, with polka dots, pearl embellishments, rhinestone detailing and pop-art-inspired graphics forming key design elements. The denim line combines vintage-inspired washes with ruffles and contemporary silhouettes.
“India’s fashion-forward consumers are increasingly engaging with global culture through the lens of fashion and at Myntra, we are proud to be the platform that brings these moments closer to them. We have partnered with Vero Moda to bring the Marilyn Monroe capsule collection to millions of Myntra customers across India. We look forward to seeing our customers discover and celebrate an icon whose style continues to inspire generations,” said Ritesh Mishra, SVP and Head of Category and Revenue, Myntra.
The collection comes as the fashion industry continues to draw on established pop-culture properties to create limited-edition merchandise. For Vero Moda, the tie-up adds a pop-culture-focused range to its women’s western wear portfolio and will be distributed through both its own retail network and Myntra.
Vero Moda operates 75 exclusive brand outlets and more than 326 shop-in-shops in India, along with its app, website and other online marketplaces. The brand was launched in 1987 as the first fashion label of Danish fashion group Bestseller.
For Myntra, the collection expands its assortment of branded fashion merchandise and gives the capsule access to its online customer base. Marilyn Monroe, who appeared in 29 films during her career and won a Golden Globe for Some Like It Hot, remains a widely licensed cultural and fashion property a century after her birth.
