Fashion-tech brand rolls out round-the-clock delivery and unveils its first ZIP-exclusive collection for Gen Z shoppers
Newme has introduced two major updates to its quick-fashion service, Newme ZIP, making Bengaluru the first city in India to receive 24×7 delivery alongside an exclusive limited-edition fashion drop available only to ZIP users. The 60-minute delivery service, which has seen consistent growth since its launch, recorded a sharp surge in late-night orders in recent months. Many shoppers sought new outfits before stepping out the following morning — a trend repeatedly observed across user feedback and ZIP data. Responding to this demand, Newme has extended ZIP’s operations to a full 24×7 service in Bengaluru, with all orders placed until 10 PM now guaranteed delivery before 10 AM.
“Gen Z doesn’t shop on a schedule. They browse at midnight, make plans at the last minute, and expect fashion to match their pace,” said Sumit Jasoria, Co-Founder and CEO, Newme. “We started seeing a lot of early-morning fashion urgency — people wanting a new outfit before college, work, or an event. Extending ZIP to 24×7 was the natural next step, and we’ve rebuilt parts of our ops to make it work sustainably.”
To support round-the-clock operations, Newme has overhauled its backend infrastructure with smart batching, dynamic routing, and intelligent allocation across its dark-store network. These enhancements aim to retain delivery speed without escalating operational costs — a common challenge in the quick-commerce sector.
Alongside the service expansion, Newme has launched its first-ever ZIP Exclusive Collection: a limited-edition drop featuring five designs, with only 50 pieces each. Curated around Gen Z’s desire for personalised, statement-led pieces, the capsule is available solely in Bengaluru for now. The brand says similar ZIP-only drops may be introduced in other cities depending on demand.
“With this drop, we wanted to celebrate the culture of our community — the thrill of owning something unique, and the excitement of getting it instantly,” Jasoria added.
Newme ZIP currently lists more than 1,500 styles for near-instant delivery and forms part of the company’s broader ambition to build India’s most responsive, youth-first fashion ecosystem.
Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, Newme is focused on serving over 500 million Gen Z customers across India and Southeast Asia. The brand blends technology, design, and accessibility to offer thousands of fast-moving fashion choices, encouraging young consumers to embrace individuality and self-expression.
