After a successful pilot in Delhi-NCR, Gen Z favourite Newme brings its lightning-fast delivery promise to Bengaluru with Newme Zip—delivering over 1,500 styles in under an hour
In a city infamous for its traffic snarls, Bengaluru is witnessing a fashion revolution as Newme, the Gen Z-favourite fashion-tech brand, introduces Newme Zip—a delivery service that promises doorstep fashion in under 60 minutes. This bold step follows the success of the brand’s 90-minute pilot service in Delhi-NCR and marks a significant milestone in the evolution of super-fast fashion in India.
Since its inception in 2022, Newme has transformed how young Indians engage with fashion, thanks to weekly product drops, an agile digital ecosystem, and a trend-sensitive retail strategy. The brand now operates 14 experience-driven stores across the country and boasts a rapidly expanding online community. With Newme Zip, it aims to push the boundaries of fashion-tech innovation, combining speed, convenience, and personalisation.
What sets Newme Zip apart is not just the promise of speed but the scale at which it operates. With more than 1,500 styles now available for rapid delivery in Bengaluru, the brand has built a network of strategically located dark stores to bring its trend-forward collections physically closer to customers. Initial trials have shown remarkable success, with orders being delivered in as little as 30 minutes—even during the city’s notoriously slow peak hours.
“Gen Z is clear in what they want—style that’s current, access that’s instant, and experiences that feel personal,” said Sumit Jasoria, Co-founder and CEO of Newme. “The overwhelming response to our pilot confirmed that. Fast fashion can’t afford to be slow. With Newme Zip and a promise of under-60-minute delivery in Bengaluru, we’re building on what worked, pushing boundaries, and setting new benchmarks in fashion-tech innovation.”
Newme is already planning to expand its hyperlocal delivery network in Bengaluru to meet increasing demand and is preparing to roll out the service in Mumbai and Hyderabad in the coming months. This initiative stands in stark contrast to the typical multi-day delivery timelines offered by most fashion retailers and reaffirms the brand’s commitment to closing the gap between fashion inspiration and ownership in real time.
Founded by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, Newme is on a mission to serve the 500-million-strong Gen Z market across India and Southeast Asia. Rooted in technology, accessibility, and affordability, the brand champions youth-led self-expression, releasing fresh collections weekly that resonate with the bold, expressive energy of today’s generation.
With Newme Zip now live in Bengaluru, the future of fashion in India looks faster, smarter, and more responsive than ever.
