Homegrown premium perfume brand expands offline footprint with a new 200 sq. ft. outlet in Hyderabad
Nisara, a leading name in India’s premium fragrance segment, has launched its latest standalone store in Secunderabad, marking another milestone in the brand’s nationwide retail expansion. Located at Plot No. 10/E, Chandragiri Colony, Tirmulgerry Main Road, Hyderabad–500015, the 200 sq. ft. store promises an elevated and immersive experience for fragrance enthusiasts.
Designed to reflect Nisara’s commitment to quality, accessibility, and craftsmanship, the new store offers customers the opportunity to engage with a carefully curated range of perfumes that are long-lasting, skin-friendly, and cruelty-free.
“With every new store, we move closer to our vision of making luxury fragrances more accessible to the Indian consumer,” said Tarvinder Pal, CEO & Co-Founder of Nisara. “Our Secunderabad outlet is a reflection of this ethos—a thoughtfully designed space where people can experience our perfumes closely. As a homegrown brand, we take pride in offering world-class fragrances that are rooted in quality and authenticity. We’re excited to welcome customers from this vibrant neighbourhood and look forward to expanding our reach across India.”
The Secunderabad outlet aligns with Nisara’s broader strategy to build a strong offline presence across key cities in India. With growing interest in niche and homegrown fragrance labels, the brand aims to bridge the gap between high-end perfumery and everyday affordability by offering direct retail touchpoints.
In addition to in-store experiences, Nisara continues to nurture its customer base through digital channels and social media, maintaining a brand presence that blends sophistication with sensibility.
