Top 10 brands accounted for 45 per cent of online footwear GMV in April-June 2026, compared with 12 per cent in apparel, while new-age brands are projected to gain ground by 2030
India’s online footwear market is considerably more concentrated than apparel, with the top 10 brands accounting for 45 per cent of footwear gross merchandise value (GMV), compared with 12 per cent in apparel during April-June 2026. The difference highlights the contrasting competitive dynamics in the two categories, with apparel offering a more fragmented market and established brands commanding a larger share of footwear sales.
According to a report by Redseer Strategy Consultants, the top 40 brands accounted for 69 per cent of footwear GMV across Myntra, Ajio, Amazon and Flipkart during the quarter, against 27 per cent in apparel. The report projects that new-age brands, including qualifying private labels, could account for 82 per cent of classified online apparel GMV by 2030, while their share in footwear could reach around 31 per cent.
Online apparel and footwear GMV across the four marketplaces grew 17-19 per cent year-on-year during April-June 2026, according to the report. The two categories are projected to account for 82-86 per cent of online fashion GMV by 2030.
Branded merchandise is projected to account for 62-66 per cent of online fashion GMV by 2030, up from 52-56 per cent in 2026. Organised channels could contribute 73-83 per cent of incremental fashion GMV over the same period, while fashion-focused verticals and value-commerce platforms are expected to account for 65-70 per cent of incremental online fashion GMV.
Spending Shifts Across Price Segments
The Rs 500-2,000 apparel segment is projected to lose 5.1 percentage points of GMV share between 2026 and 2030, with growth expected at both the entry-price and higher-price ends. In footwear, spending is projected to shift towards products priced above Rs 2,000.
Faster fulfilment could also account for a larger share of online fashion sales. Redseer estimates that 60-64 per cent of online fashion GMV could be delivered within a day by 2030. Innerwear, casual basics and selected activewear categories are considered better suited to faster delivery, while adoption across other segments will depend on assortment complexity, fit requirements and return behaviour.
