Co-founders Of D’Moksha Homes India, Manav Dhanda (CEO) and Shailendra Singh (COO) on building a global eco-conscious home décor brand
D’Moksha was founded with a clear focus on sustainable luxury. What was the original inspiration behind the brand, and how has that evolved since inception?
The idea for D’Moksha was born out of a simple yet powerful realisation that home décor didn’t have to come at the cost of the planet. We saw a gap in the market for premium-quality home furnishings that were both eco-friendly and aesthetically refined. Our journey as a family seeking ethical, beautiful alternatives for our own home laid the foundation for what D’Moksha stands for today. Over time, what started as a passion project has evolved into a global brand championing sustainability, transparency, and craftsmanship. Our purpose has grown from not just offering sustainable products, but also fostering a deeper awareness about conscious living.
Sustainable home décor is gaining momentum. What trends are you seeing in the eco-conscious consumer segment, both in India and globally?
The way consumers view value is changing. Buyers worldwide, particularly in North America and Europe, are embracing transparency—where and how products are made, who makes them, and the environmental impact of their purchase. Natural fabrics such as linen, hemp, and organic cotton are making a comeback, alongside artisanal-style craftsmanship. While the sustainability curve in India is taking time, there’s a growing niche, especially among urban millennials, who are adopting mindful consumption. Minimalism, zero-waste packaging, and multifunctional design are some of the most exciting trends we’re seeing.
D’Moksha Homes has been making a mark in international markets. What are your key expansion markets currently, and how are you positioning the brand across geographies?
D’Moksha Homes is currently focused on expanding in the U.S. and India. In the U.S., we’re positioning the brand as an affordable luxury option, disrupting traditional curtain shopping by offering craftsmanship, premium materials, and fast delivery. In India, we’ve introduced an at-home curtain service that eliminates showroom hassles with expert consultations, full-length trials, and seamless installation. In both markets, our positioning rests on quality, craftsmanship, and a personalised, seamless home décor experience.
How are you balancing sustainability and scalability, especially in sourcing, design, and manufacturing, as demand grows?
That balance is at the core of every decision we make. We source raw materials such as linen, hemp, and organic cotton from certified suppliers to ensure traceability and low environmental impact. Our partnerships with local artisans and women-led units in India help preserve craftsmanship while supporting livelihoods. Scaling responsibly means investing in smarter supply chains, lean inventory models, and ethical, efficient production processes. We also use technology to forecast demand more accurately, reducing overproduction and waste.
What are the next big goals or innovations on the horizon for D’Moksha, both in terms of product categories and retail channels?
Our next major goal is to consolidate our footprint in India and the U.S. over the next three years before expanding into high-interest markets such as Europe and West Asia. In India, we aim to target 25 million urban households across 12 strategic cities, including Mumbai, Delhi, Bengaluru, and Hyderabad, with a city-by-city rollout supported by dark hubs and dedicated teams. Profitability in each market will be a priority before scaling to the next. Looking ahead, we plan to expand product ranges within the home and sustainable living categories and diversify our retail presence across both online and offline channels.
