The new range brings vibrant, AI-inspired designs to festive online shoppers during Flipkart’s big bang diwali sale
Safari Industries has introduced a new luggage collection, “Shades Ahead”, in collaboration with Flipkart. The launch coincides with Flipkart’s Big Bang Diwali Sale and brings a colour-driven approach to the travel gear segment.
The Shades Ahead range features two product lines, Froniq and Rovera, offered in six colours, Which are the following: sundune yellow, skyglass blue, coral orange, misty sage green, deeptide navy, and midnight black. Designed to combine functionality with visual appeal, the collection reflects changing consumer preferences where travel accessories are increasingly viewed as an extension of personal style.
“With Shades Ahead, Safari is creating a colour-first movement in luggage. Today’s traveller seeks products that are expressive and festive. This collection responds to that shift”, said Sudhir Jatia, Managing Director, Safari Industries, India.
Each shade in the series draws inspiration from AI-generated visual landscapes that interpret different moods and aesthetics. The concept aims to connect design and storytelling, particularly for younger consumers seeking individuality in their purchases.
“Big Bang Diwali Sale is where India discovers what’s next. We are pleased to introduce Safari’s Shades Ahead collection, which brings a design-led range to shoppers across the country”, commented Kunal Gupta, Vice President, Flipkart Fashion on the collaboration fits of the platform’s festive strategy.
The Shades Ahead range is available on Flipkart with special festive offers through the Big Bang Diwali Sale.
