Anngad Sabharwal, Marketing Head, SkyJumper Sports & Amusements, speaks to BW Retail World about how trampoline parks are reshaping mall economics, redefining leisure, and driving India’s indoor recreation boom
How is SkyJumper reshaping the traditional mall experience in India, and what inspired you to bring trampoline parks into this ecosystem?
SkyJumper is transforming the mall experience by converting conventional retail points of sale into experiential entertainment destinations. We noticed a growing gap between consumer expectations—especially among families and youth—and what malls were offering. Our vision was to introduce high-energy, safe, and fun trampoline parks to malls, establishing them as footfall drivers while redefining “shopping and leisure.” Globally, active entertainment was already trending, and we wanted to bring something distinctively joyful and physically engaging to Indian consumers.
With malls evolving into experience-first destinations, how does SkyJumper drive footfall and influence consumer behaviour beyond entertainment zones?
SkyJumper acts as an anchor attraction, drawing in diverse age groups and extending dwell time. Teens, young professionals, and families often plan their mall visits around a trip to SkyJumper, which then spills over into food courts, cinemas, and retail stores. We’re more than just an entertainment zone—we’re a catalyst for mall-wide engagement. Through packages for birthday parties, school trips, and corporate gatherings, we also bring in segmented audiences who may not have otherwise visited.
What trends are you observing in consumer preferences for indoor recreation, and how is SkyJumper adapting to meet these evolving demands?
Consumers increasingly prefer experiences that blend fun, fitness, social connection, and digital shareability. At SkyJumper, we’ve gone beyond trampolines to include foam pits, climbing walls, and augmented reality games. There’s also a rising demand for age-specific experiences, particularly in Tier 1 cities. A one-size-fits-all model doesn’t work anymore—what excites a teenager won’t engage a five-year-old. So, we’ve created toddler-safe zones, high-intensity arenas for young adults, and curated activities for every group. The focus is on personalised, safe, and socially engaging fun.
Can you share how SkyJumper’s presence impacts overall mall economics—particularly dwell time, cross-category spends, and weekend footfalls?
On average, SkyJumper increases mall dwell time by up to 40%, which directly boosts spending in categories like F&B and fashion. On weekends, we see a 25–30% rise in visitors to our parks. Seasonal events and fitness competitions drive repeat visits and add new revenue streams for malls. Plus, our highly Instagrammable experiences amplify not just SkyJumper’s recall but also that of the entire mall.
Looking ahead, what’s your strategic vision for SkyJumper in terms of expansion, partnerships, and innovation in experiential retail?
Our goal is to make SkyJumper a household name for active entertainment in India. We’re targeting strategic growth in Tier 1 and Tier 2 cities, partnering with progressive mall developers. We’re also integrating smart tech—facial recognition for safety, gamification, and VR for immersive engagement. Beyond trampoline parks, we’re launching new formats: Curious Kids (discovery-led early learning), Sporty OG (a real sports bar), and SkyJumper Luxe (a boutique premium party destination). While Tier 1 markets will see fresh concepts, Tier 2 and 3 cities will focus on proven models with strong ROI. The future lies in creating diverse, tech-driven formats that keep redefining experiential retail.
