Swiss watchmaker Tissot becomes the first Swatch Group brand with a dedicated ecommerce platform in India, reinforcing its long-term commitment to one of the world’s fastest-growing luxury markets
Swiss watchmaker Tissot has launched its official ecommerce platform in India, becoming the first brand under the Swatch Group umbrella to establish a dedicated online presence in the country. The move marks a major milestone in the brand’s India strategy as it seeks deeper engagement with digitally savvy consumers and wider nationwide accessibility.
The launch underscores India’s growing importance in the global premium and luxury retail landscape, where rising disposable incomes, younger buyers and increasing appetite for branded products are driving demand.
Commenting on the development, Sylvain Dolla, CEO of Tissot, said: “India is one of the most dynamic markets in the world, and our commitment here continues to deepen. With our new ecommerce platform, we aim to get even closer to our customers, strengthening our relationship with them by offering a direct, seamless and trusted way to experience the Tissot universe.”
First Swatch Group Brand to Launch Dedicated India Platform
Tissot’s online platform gives Indian consumers direct access to the brand’s portfolio in a dedicated digital environment, allowing them to browse and purchase timepieces through an official channel. All products will be shipped directly from the company’s India-based warehouse, a move designed to ensure authenticity, faster fulfilment and a streamlined brand-controlled experience.
The initiative also reflects a broader shift in premium retail, where international brands are increasingly prioritising direct-to-consumer digital models to improve customer relationships, data insights and margin control.
Gentleman Collection Debuts Alongside Launch
Coinciding with the ecommerce rollout, Tissot has introduced its new Gentleman collection in India. Designed for the modern consumer, the line combines understated styling with classic Swiss craftsmanship.
The company said the collection is aimed at customers seeking versatile timepieces that balance elegance, confidence and timeless design. The range is now available for purchase exclusively through the newly launched online platform.
Strong Retail Presence, Growing Online Momentum
Tissot already has an extensive physical footprint in India, with availability across more than 400 stores nationwide, alongside presence on select luxury ecommerce marketplaces.
The brand noted that online sales in India have grown steadily since digital retail operations began in 2020. With its own ecommerce platform now live, Tissot aims to accelerate that momentum while creating a more seamless and premium customer journey.
India Emerging as Strategic Growth Market
India has become an increasingly important market for global watchmakers, particularly in the premium and accessible luxury segments. Rising brand consciousness, gifting culture and aspirational spending among urban professionals are fuelling demand for Swiss-made watches.
Tissot said that, both in India and globally, it remains a leader within the Swiss watch industry in terms of units sold and overall revenue.
The dedicated India ecommerce launch signals confidence in the market’s long-term growth potential and positions the brand to compete more aggressively in the country’s expanding online luxury retail space.
