The official jewellery partner for the epic has crafted more than 4,000 pieces to define the identities, emotions and journeys of its key characters
Tribe Amrapali, the official jewellery partner for the upcoming epic Ramayana, has created more than 4,000 handcrafted jewellery pieces for the film, using traditional Indian craftsmanship to build distinct visual identities for its characters.
Directed by Nitesh Tiwari and filmed for IMAX, Ramayana stars Ranbir Kapoor, Sai Pallavi, Yash, Sunny Deol and Ravi Dubey. The film’s recently released trailer offers a glimpse of the jewellery created by Tribe Amrapali as part of the larger cinematic world.
Rather than treating jewellery as costume accessories, the brand said each piece has been designed as an element of storytelling, reflecting the lineage, power, divinity, status and transformation of the characters.
Distinct Designs For Iconic Characters
For Ravana, the jewellery features a commanding armour-like gold-plated ceremonial collar extending across the shoulders and chest. Repoussé work, embossed relief, floral scrolls and sculptural detailing are combined with deep blue cabochon stones.
The ensemble is complemented by sculpted upper-arm cuffs, gemstone-studded forearm cuffs, statement rings, bracelets and an elaborate kamarbandh featuring layered medallions and blue and crimson gemstones. The design language is intended to convey Ravana’s power, authority and imposing presence.
Lord Rama’s jewellery takes a more restrained approach, with layered necklaces, a central medallion, collar-length necklace, keyuras, engraved wrist cuffs and an articulated mekhala. The pieces use repoussé craftsmanship and embossed motifs to reflect the character’s dharma, strength and composure.
Maa Sita’s jewellery focuses on elegance and femininity, featuring layered chokers and necklaces, jhumkas, a traditional nath with a chain, maang tikka, hair adornments, bangles, bracelets and rings. Floral artistry, latticework and subtle gemstone detailing form the core of her jewellery aesthetic.
King Dashrath’s ensemble adopts a regal yet restrained approach, with substantial gold-plated necklaces, a repoussé pendant, graduated chains, engraved armlets, wrist cuffs and an ornate waist belt.
Jewellery For The Forest Exile
For the 14-year forest exile of Rama, Sita and Laxman, Tribe Amrapali adopted a simpler aesthetic centred on spirituality and a connection with nature.
Layered rudraksha malas, handcrafted beaded armlets, wrist adornments and understated ear ornaments create a shared visual language for the three characters. Sita’s look incorporates a delicate bead mala, drop earrings, a petite nose pin and slender bangles.
The designs avoid elaborate gemstones and embellishments, instead using organic textures and sacred symbolism to reflect humility, faith and resilience during the characters’ wilderness journey.
Traditional Craftsmanship Meets Cinema
Tribe Amrapali said the jewellery collection incorporates traditional techniques and design influences including fine hand engraving, chasing, granulation-inspired textures, filigree-inspired openwork and sculptural embossed detailing.
The company said designers, researchers, sculptors, model makers, metal craftsmen and master artisans worked for thousands of hours on conceptualisation, prototyping and execution. Each ornament was refined to align with the film’s narrative and visual scale.
Tarang Arora, CEO and Creative Director, Amrapali Jewels, said the project was not about creating jewellery merely as costumes, but about developing the visual language of the Ramayana universe through ornamentation. He said the team undertook historical, cartographic and cultural research to translate sacred geographies, metallurgical traditions and India’s artistic heritage into wearable forms.
The Makers of Ramayana said jewellery was one of the defining layers in creating the film’s world, with Tribe Amrapali’s craftsmanship helping communicate character identity, culture, status and emotion.
The collaboration represents an intersection of traditional Indian jewellery craftsmanship and contemporary cinematic storytelling, with Tribe Amrapali’s creations intended to contribute to the film’s visual world while showcasing India’s artisanal heritage.
