Japanese premium lingerie brand strengthens retail footprint with launch of its 17th exclusive store, bringing elegant design and superior comfort to the city’s western suburbs
Premium Japanese lingerie brand Wacoal India has announced the launch of its latest exclusive store at Sky City Mall in Borivali, marking another key milestone in its expansion across Mumbai. The opening follows the recent success of its flagship outlet at Phoenix Palladium, further cementing the brand’s commitment to serving modern, style-conscious women across the city.
Strategically located in one of Mumbai’s newest and most vibrant retail hubs, the Sky City Mall store aims to make Wacoal’s signature blend of comfort, innovation, and timeless elegance more accessible to customers in the city’s growing western suburbs.
“At Wacoal, we are dedicated to helping every woman find the perfect fit through superior design, premium quality, and personalised service,” said Ms Pooja Merani, COO of Wacoal India. “The launch of our new store at Sky City Mall allows us to serve a growing base of customers in Borivali – a market that reflects the evolving aspirations of young professionals and families seeking quality and style in intimate wear.”
Spanning 550 sq. ft., the new store is thoughtfully designed to offer a premium and comfortable shopping experience. With features like private fitting rooms, elegant interiors, and an open, accessible layout, the store adheres to Wacoal’s global standards of retail excellence.
Customers can explore Wacoal’s extensive product range, which includes lingerie, loungewear, and sleepwear – from daily essentials to luxurious, occasion-ready collections. With an emphasis on inclusivity, the brand caters to diverse body types and uses customer feedback and market insights to tailor its offerings for Indian preferences.
The Borivali outlet launch is part of Wacoal’s broader strategy to enhance its presence in key Indian markets. With 17 exclusive stores now operational across the country, the brand is on a steady growth path, planning several new store openings in major cities over the next 12–18 months. This retail expansion is complemented by a strong e-commerce presence and availability across multi-brand outlets.
Wacoal’s vision for the Indian market blends its 70-year global legacy with a deep understanding of the modern Indian woman’s evolving lifestyle. With successful stores in metros like Mumbai, Delhi, and Bangalore, each new opening strengthens the brand’s connection with women across the country.
Founded in Japan in 1946, Wacoal has become a global leader in intimate wear, known for its superior craftsmanship, perfect fit, and exceptional customer service. In India, the brand operates 18 exclusive outlets and is present in over 40 large format stores and 80 multi-brand outlets across 20 cities. With continued investment in retail and digital platforms, Wacoal remains committed to offering Indian women easy access to high-quality lingerie that inspires confidence and comfort.
