The professional skincare brand refresh blends Indian ingredients with international formulations to deliver vegan, salon-ready treatments
Esskay Beauty Resources has unveiled a refreshed identity for its professional skincare brand Skinora, introducing a unique concept called “Elemental Beauty,” inspired by the four natural elements — Air, Water, Fire, and Earth.
The updated range features vegan formulations developed using advanced French technology and nano-encapsulation techniques, designed to enhance product absorption. Each treatment pairs one Indian ingredient with an international component, blending local expertise with global skincare practices.
Designed specifically for professional salon use, the products are offered in single-dose formats to maintain the highest hygiene standards. According to Esskay, this approach aims to support salon professionals who seek effective, sustainable skincare solutions for their clients.
“Skinora 2.0 reflects our commitment to supporting salons with products that are not only high-performing but also aligned with the evolving choices of today’s clients,” said Ankit Virmani, Director of Esskay Beauty Resources. “By focusing on the promise of elemental beauty, we aim to give professionals something unique that helps them strengthen client relationships and grow their business.”
In addition to Skinora, Esskay Beauty Resources distributes several international beauty brands in India, including Casmara, Rica Wax, Naturica, Olivia Garden, Macadamia Hair, and Keratherapy. The company also develops in-house lines such as Ola! Candy, Mr. Barber, and Waxxo Beauty, catering to professional salon and spa markets.
