Women’s wellness brand expands portfolio to address a largely underserved category, targeting growing demand for menopause-focused solutions in India
Sirona, one of India’s leading women’s wellness brands, has launched a dedicated menopause-focused product range, marking its strategic entry into a largely underserved segment of the country’s healthcare market.
The move expands the brand’s portfolio to over 130 SKUs across seven categories, reinforcing its positioning in the intimate and personal care space while extending its focus beyond menstrual hygiene to support women across life stages.
Since its inception, Sirona has focused on addressing hygiene challenges that have traditionally remained under-discussed. While menstrual health has gained increasing visibility in recent years, menopause continues to be an underrepresented category in both consumer awareness and product innovation.
Tapping an Untapped Market
India’s women’s wellness market, currently valued at around ₹38,000 crore and growing at an estimated 7–8 per cent CAGR, presents a significant opportunity in menopause care. With nearly 75 million women in the 40–55 age group navigating perimenopause and menopause, the segment remains largely underserved.
Sirona’s new range aims to bridge this gap with science-backed, easy-to-use products designed for everyday, at-home management of common menopausal symptoms.
“Menopause is one of the most underserved yet high-potential categories within women’s healthcare,” said Deep Bajaj, Co-founder of Sirona Hygiene. “This launch is a natural extension of our vision to build a comprehensive women’s wellness portfolio that supports every life stage.”
Integrated Product Offering
The menopause range includes a Cooling Mist to help manage hot flashes, a phytoestrogen-based Skin Balancing Cream aimed at restoring hydration and elasticity, and an Intimate Cream designed to address dryness while maintaining pH balance.
In addition, the company has introduced an at-home Follicle Stimulating Hormone (FSH) test kit, enabling women to better understand whether they have entered menopause.
Together, the products are positioned as an integrated solution, moving beyond standalone offerings to deliver a more holistic approach to menopause care.
Strengthening Femtech Positioning
Founded in 2015 by Deep Bajaj and Mohit Bajaj, Sirona has established itself as a prominent player in India’s femtech and women’s wellness space. Its product portfolio spans menstrual cups, tampons, period underwear, pH-balanced intimate care and toilet hygiene solutions, along with menstrual hygiene vending machines deployed across high-footfall locations.
Through the Sirona Hygiene Foundation, the company also works to improve menstrual health awareness and access in underserved communities, addressing period poverty and promoting informed care.
With its latest expansion, Sirona is seeking to normalise conversations around menopause while unlocking a high-growth segment within India’s evolving women’s healthcare market.
