The home appliances maker is widening its product range across household, commercial and industrial cooling as it seeks to strengthen distribution across market tiers
Summercool Home Appliances has added 18 air cooler models to its product range, taking its total offering to more than 50 models across household, desert, commercial and industrial cooling categories. The expansion broadens the company’s coverage of different cooling requirements as it looks to strengthen its distribution network across tier 1, 2 and 3 markets.
Introduced under the Luxury Pro 27 range, the new models cover water tank capacities from 15 litres to 150 litres and are priced between Rs 4,000 and Rs 15,000. The range includes features such as Type-C USB ports, charging ports and ice chambers, along with updated designs and glass-top variants.
The expanded offering spans compact household cooling products as well as higher-capacity models intended for commercial and industrial applications. By covering multiple product categories, Summercool is seeking to address a wider set of requirements through its existing product and dealer network.
Ashutosh Gupta, Director of Sales and Marketing at Summercool Home Appliances, said the expansion was intended to address different cooling requirements across markets. “The launch of this new range marks an important step in expanding our air cooler portfolio and responding to the diverse and evolving requirements of consumers across markets,” Gupta said.
The company plans to focus on strengthening its distribution network and product availability across Tier 1, Tier 2 and Tier 3 markets ahead of the festive season. However, it has not disclosed plans for dealer additions, new market entries or investments linked to the expansion.
The introduction also adds to the company’s product offering, but its potential business impact will depend on sales performance and distribution reach. Summercool has not provided revenue targets for the new models or a breakdown of sales across its household, commercial and industrial cooling categories.
