In the past year, Godrej Interio has introduced more than 400 new products, filling market gaps and expanding its reach
Godrej Interio, a leading home and office furniture brand under Godrej & Boyce, has divulged an ambitious retail expansion plan aimed at strengthening its market presence across India. The company plans to add over 1,20,000 sq. ft. of retail space and surpass 1,000 Interio furniture stores by August 2024. This expansion, which includes 104 new stores in fiscal year 2025, is part of Godrej Interio’s mission to make stylish, modern, and thoughtfully designed furniture more accessible to Indian households.
Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business (B2C) at Godrej Interio, emphasised the company’s commitment to enhancing the home furnishing experience. “We are committed to elevating the home furnishing experience for our customers by combining extensive retail expansion with cutting-edge technological innovations. By significantly increasing our physical touchpoints, we’re not just growing our footprint but transforming the viewpoint of how Indians interact with their furniture,” he said. The expansion plan targets 34, 24, 19, and 27 new stores in the northern, western, southern, and eastern regions of India, respectively.
This major retail push positions Godrej Interio as a frontrunner in the industry, driven by a strategic focus on modular furniture, comprehensive consumer behaviour research like the HomeScapes study, a robust omnichannel presence, and consultative showroom experiences. The Indian furniture market, valued at approximately USD 23.12 billion in 2022, is expected to grow at a CAGR of 10.9 per cent, reaching USD 32.7 billion by 2026. Godrej Interio aims for a 20 per cent growth this year and plans to add over 2,00,000 sq. ft. of retail space in FY25.
Complementing its physical expansion, Godrej Interio continues to bolster its digital presence. The brand’s e-commerce platform now reaches over 17,000 pin codes across India. Advanced digital tools such as the 3D Room Planner and ‘Visual Search’ on the e-commerce portal further enhance the shopping experience by allowing customers to visualise furniture in their own spaces, addressing pre-purchase concerns and boosting satisfaction.
In the past year, Godrej Interio has introduced more than 400 new products, filling market gaps and expanding its reach. These offerings focus on aesthetically pleasing designs that enhance lifestyles while delivering better value to consumers. Additionally, Godrej Interio remains a preferred choice for developers furnishing model apartments. This collaboration allows homebuyers to select furniture that aligns with contemporary living spaces, customise their choices, and seamlessly transition into their new homes.
With this extensive expansion, Godrej Interio is set to redefine the Indian furniture retail landscape, reaffirming its commitment to meeting.
