Zepto Unveils Jarvis To Help Sellers On Its Platform To Boost Visibility, Sales
Jarvis tailors ads based on user behaviour within the application, placing them at optimal touchpoints to maximise awareness and drive sales
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Walmart In Negotiations To Acquire Smart TV Maker Vizio For Over $2 Bn
- by BW Retail World Bureau
- February 15, 2024
Walmart is reportedly in discussions to acquire smart-TV manufacturer Vizio for over USD 2 billion, potentially securing more than a fifth of the U.S. television market and strengthening its advertising business. The proposed offer is almost 30 per cent higher than Vizio’s market cap of USD 1.54 billion on Monday. Walmart aims to leverage Vizio’s […]
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Blinkit’s Ad Revenue Triples In Q3
- by BW Retail World Bureau
- February 9, 2024
Zomato-owned quick-commerce platform Blinkit on Thursday said its ad revenue climbed more than threefold during the December quarter, compared to the same period a year ago. While the company did not share specific advertising income figures, it did state that growth was stronger than the year-on-year increase in gross order value (GOV). Blinkit’s GOV for […]
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H&M Pulls School Uniform Ad After Criticism, Campaign Featuring Young Girls Drew Flak
- by BW Retail World Bureau
- January 23, 2024
Swedish fashion giant H&M faced backlash and subsequently withdrew an advertisement for school clothing in Australia that critics argued ‘sexualised young girls.’ The campaign, which featured two girls in school uniforms and the tagline “Make those heads turn in H&M’s Back to School fashion,” sparked widespread criticism on social media. The company responded to the […]
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Sugar Cosmetics Revenue Surges 89% YoY, Eyes Break-Even In FY24 Despite Flat Loss
- by BW Retail World Bureau
- January 4, 2024
Omnichannel beauty retailer Sugar Cosmetics recorded a noteworthy 89% year-on-year surge in operational revenue for FY23, reaching Rs 420 crore, while maintaining a steady net loss of Rs 76 crore. The Mumbai-based company witnessed a substantial 68% increase in total expenses to Rs 505 crore, mainly attributed to heightened expenditure on stock-in-trade acquisitions due to […]
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Flipkart Marketplace Surges 42%: Revenue Rockets While Losses Dip In FY23
- by BW Retail World Bureau
- December 29, 2023
Flipkart Internet, the marketplace arm of ecommerce major Flipkart has reported a Rs 14,845 crore growth in its operating revenue by 42 per cent for the financial year 2023. The company’s loss narrowed by 9 per cent to Rs 4,026 crore, according to a media report on Thursday. The firm’s operating revenue in 2022 stood […]
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McDonald’s Loses Trademark Battle Over Big Jack Burger
- by BW Retail World Bureau
- November 16, 2023
McDonald’s has lost a three-year trademark dispute against Hungry Jack’s over the sale of “Big Jack” burgers. The legal battle began in 2020 when McDonald’s claimed that Hungry Jack’s Big Jack and Mega Jack burgers violated the Big Mac trademark. However, the federal court, on Thursday, dismissed the allegations, stating that neither burger brand was […]
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Mamaearth Shares See Muted Debut On Stock Market
- by BW Retail World Bureau
- November 8, 2023
The shares of Honasa Consumer, which owns the beauty and personal care brand Mamaearth, saw a muted debut on the Indian stock exchanges with just over a 2 per cent premium on Tuesday. Honasa Consumer has listed at Rs 333 per share, against the IPO issue price of Rs 324. At the time of filing […]
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Amazon Q3 Revenue Beats Expectations, Up 13% To $143.1 Bn
- by BW Retail World Bureau
- October 27, 2023
Amazon posted its third quarter revenue rose beating street estimates. The tech giant revenue increased by 13 per cent to USD 143.1 billion, which is USD 2 billion higher than analyst expectations of USD 141 billion, Reuters reported Amazon’s net income rose to USD 9.9 billion in the third quarter from USD 2.87 billion in […]
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Feature
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Misleading Ads, Influencer Posts Pose Concerns During Festive Season
- by Amisha Sharma
- October 16, 2023
During the festive season, the advertising and influencer marketing landscape in India experiences significant transformations. The digital domain continues to dominate, fueled by rising online activity and ecommerce growth, which has been accelerated by the Covid-19 pandemic. Brands are actively investing in digital advertising, with a focus on video content and personalised messaging. Influencer marketing […]