Zomato-owned quick-commerce platform Blinkit on Thursday said its ad revenue climbed more than threefold during the December quarter, compared to the same period a year ago.
While the company did not share specific advertising income figures, it did state that growth was stronger than the year-on-year increase in gross order value (GOV). Blinkit’s GOV for the quarter ended 31 December increased to Rs 3,542 crore.
“The quick-commerce advertising opportunity is turning out to be promising so far,” Blinkit chief executive Albinder Dhindsa said in Zomato’s shareholder letter for Q3 of FY24.
Dhindsa stated that quick-commerce is one of the most transacted categories online and that the transacting frequency on Blinkit is among the highest of any consumer internet category in India.
“Brands are therefore looking to build visibility with a highly engaged and fast-growing customer base with spending power,” he said.
He also mentioned that correlating ad impressions to real sales allowed firms to effectively analyse their return on investment.
