Rapid Expansion, Dark Stores Driving Quick Commerce Surge
Players are not only growing stock-keeping units (SKUs) and introducing premium and D2C product lines but also monetising storefronts with in-app advertising and brand placements
Players are not only growing stock-keeping units (SKUs) and introducing premium and D2C product lines but also monetising storefronts with in-app advertising and brand placements
The reports state that the company is fulfilling around 3 to 3.5 million per day across its different platforms
Zomato-owned quick-commerce platform Blinkit on Thursday said its ad revenue climbed more than threefold during the December quarter, compared to the same period a year ago. While the company did not share specific advertising income figures, it did state that growth was stronger than the year-on-year increase in gross order value (GOV). Blinkit’s GOV for […]