BuzzBallz Bets On India’s RTD Boom For Long-term Growth
Jess Scheerhorn of BuzzBallz outlines Sazerac’s India strategy, RTD growth opportunity, localisation approach and expansion roadmap in a fast-evolving alcobev market
Food & Beverage.
Interviews
FMCG
Food & Beverage.
BuzzBallz Enters India, Bringing Three RTD Cocktail Flavours
- by BW Retail World Bureau
- December 18, 2025
BuzzBallz, the US-based ready-to-drink cocktail brand, has launched in India with three India-exclusive flavours, marking its entry into the country’s fast-growing spirits and RTD segment