Indian brands are prioritising customer experiences to drive growth, according to new research from Adobe. Most organisations are cutting their marketing and customer experience budgets – 42 per cent have already done so, and 37 per cent will in the next 12 months. In response, brands are seeking to drive efficiencies by deploying technology solutions […]
Online sellers are gearing up for a promising festive season in 2023, expecting a significant uptick in sales after a rocky first three quarters of the year. A report by Redseer Strategy Consultants highlighted the optimism among sellers, with at least a 15 per cent year-on-year (YoY) jump in festive sales anticipated. The report, based […]
The boom in the subscriptions economy is causing ‘subscription fatigue’ in India, according to a new survey. Nine in ten (89 per cent) Indian subscribers believe there are now “too many” subscription services available. As a result, 92 per cent now demand a unified platform to administer all of their subscriptions. Despite many feeling overwhelmed, […]
Urban Indian consumer sentiment has rebounded by 3.1 percentage points in August 2023, as reported by the Refinitiv-Ipsos India Primary Consumer Sentiment (‘Consumer Confidence’) Index (PCSI). The monthly PCSI result, which is driven by the aggregation of the four weighted sub-indices, has surged for all 4 sub-indices: The PCSI Economic Expectations (“Expectations”) Sub-Index has moved […]
Over time the retail network for greeting cards has experienced a notable shrinkage due to the growing preference for more personalised gifts and seasonal products. However, Archies has managed to sustain its market position very well, said Varun Moolchandani, Executive Director at Archies in an exclusive interview with BW Retail World. “For Archies, it’s not […]
Pilot Pen, the well-known pen brand in the premium functional category on Monday announced its entry as a sole entity in India and dissolved its partnership with a popular Indian brand of writing instruments. According to Hiroki Kisaichi, MD PPIN, Pilot has invested about USD 85.5 million in setting up the new manufacturing unit in […]
Oil marketing companies (OMC) are likely to reduce prices of petrol and diesel, according to government sources. The companies have almost recovered their losses and are nearing normalcy as evident by their positive quarterly results. As a result, the expectation is for the companies to lower the prices of petrol and diesel since they no […]
As someone who has been closely associated with the e-retail industry, I have witnessed firsthand the shifting priorities of businesses in the Direct-to-Consumer (D2C) space. While customer acquisition was the primary focus of D2C brands in the early days, there has been a notable shift towards retention marketing in recent years. The growing importance of […]
Khatija Lokhandwala, Head of Marketing, Zivame made a space in the eminent list of ‘BW Retail World 40 under 40’ by BW Businessworld. She is a consumer marketing specialist with over 14 years of experience across various categories, including Skin Care, Foods, Home Care, and Apparel. Throughout her career, she has achieved several significant milestones, […]
