Colors Queen Cosmetics has partnered with Bollywood film Masti 4 for on-screen product placements and promotional visibility, marking its latest move to expand its marketing presence through entertainment-led collaborations.
The association notes that labels like ‘palm oil free’ overshadow credible dietary guidance and have become a marketing tool, especially in FMCG sector
Biggies Burger, a homegrown burger restaurant, has secured an undisclosed sum in pre-series A fundraising at a valuation of Rs 210 crore, the company announced in a press statement on Monday. With this cash, the business intends to expand its marketing operations. “We are incredibly excited to leverage these resources to further strengthen our brand, […]
Danone and Nestle, the leading consumer goods companies, said on Thursday that they will slow price rises in 2024, following two years of hikes that pushed many buyers to seek cheaper alternatives for essential items such as yoghurt and coffee. However, Danone, which owns brands such as Evian and Badoit waters and Activia yoghurt, warned that prices […]
Conscious Chemist, a Shark Tank-featured skincare firm, has obtained Rs 10 crore in debt finance from Recur Club, according to a press statement. The funds will be used to market the brand, expand its product categories, and open physical retail stores. “Capital from Recur Club will enable us to execute our business plan, achieving over […]
Parag Milk Foods (PMFL), a manufacturer and marketer of dairy-based branded products in India has reported a rise of 268.8 per cent year-on-year (YoY) in consolidated profit after tax (PAT) at Rs 34.16 crore in the third quarter ended December 2023, as against the consolidated PAT of Rs 9.26 crore in the same period of […]
Swedish fashion giant H&M faced backlash and subsequently withdrew an advertisement for school clothing in Australia that critics argued ‘sexualised young girls.’ The campaign, which featured two girls in school uniforms and the tagline “Make those heads turn in H&M’s Back to School fashion,” sparked widespread criticism on social media. The company responded to the […]
As the day has arrived for the Ram temple consecration ceremony at Ayodhya in Uttar Pradesh, brands are seizing the opportunity with unique marketing initiatives to showcase and bring their best foot forward on the momentous celebration. Brands from diverse sectors are participating on this significant occasion with their new brand campaigns and products. Uniting […]
Coffee chain Third Wave Coffee Roasters has reportedly laid off approximately 120 employees as part of a restructuring initiative, following its recent fundraise. According to media reports, mid- and senior-level personnel across various departments, including business development, design, sales, marketing, supply chain management, and strategy teams, have been affected. The restructuring involves retaining only two […]
About 94 per cent of Indian small businesses are also willing to invest more in online sales and marketing this year, according to a report by GoDaddy India. GoDaddy Data Observatory 2023 showed that Indian respondents are already using digital tools including intranet or internal social networks (74 per cent), shared drives for collaboration (72 […]
