NielsenIQ
FMCG

FMCG Growth Hits 12.9% In Q3 As Rural Outperforms

Rural demand drives 12.9% FMCG growth in Q3, with 7.7% rural volumes and rising e-commerce share supporting sector momentum.

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E-commerce & Marketplaces Food & Beverage. Government Health National News

FSSAI Targets Misleading Beverage Labels On Ecommerce, ‘Health Drink’ & ‘Energy Drink’ Terms Banned

The Food Safety and Standards Authority of India (FSSAI) has issued a directive to all ecommerce companies, urging them to refrain from labelling dairy-based, cereal-based, or malt-based beverages as ‘health drink’ or ‘energy drink’. This move comes in response to the absence of a defined classification for ‘health drink’ in the country’s food laws, and […]

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Companies News

Orion India Doubles Down With Capacity Expansion & New Products

Orion India, the Indian subsidiary of South Korea’s confectionery giant Orion Holdings, is intensifying its focus on its local range of snacking products, which includes popular items like Choco Pie dessert snacks and Turtle chips, according to the company’s managing director, Saurabh Saith. Having entered the Indian market five years ago, the company is now […]

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Brands Companies FMCG Food National News

Korean Noodle Wave Hits India, FMCGs Adapt To Spicy New Trend

Spicy ramen from South Korea is rapidly gaining popularity in India, surpassing the appeal of instant noodles. Following the success of South Korean dramas, beauty products, cars and electronics in the Indian market, Korean noodles have become the latest trend, evolving from a pandemic-induced fad into a lasting phenomenon. Recognising this shift, Indian fast-moving consumer […]

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FMCG News Retail

Modern Trade Drives Growth In India’s FMCG Sector

India’s organised retail sector, accounting for approximately 12 per cent of total fast-moving consumer goods (FMCG) sales, witnessed its highest growth in six quarters, recording a year-on-year surge of 21.1 per cent during the April-June period, as per NielsenIQ data. This growth was fueled by a stable urban demand environment. NielsenIQ, the data insights and […]

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