Over 20% YoY Growth Likely For Ecommerce Firms This Festive Season: Report
The report states that the season is expected to see a continued shift towards premiumisation in consumer preferences as brands are introducing innovative promotional offers
The report states that the season is expected to see a continued shift towards premiumisation in consumer preferences as brands are introducing innovative promotional offers
In the lead-up to the sale, Meesho witnessed 1.5 crore app downloads and nearly 6.5 crore customers visited the platform on day one shopping across categories
Quick commerce has expanded at an impressive 73 per cent annual growth rate during the Financial Year 2024 (FY24)
As per the survey, 74 per cent of customers mentioned that the wide range of products and brands was a key factor for them to trust online shopping during the festive season
Products such as wet wipes, cotton nappies, eco-friendly detergents, soft toys, mittens, and rompers were among the most sought-after items Consumers in India’s Tier 2 and Tier 3 cities are increasingly turning to online platforms to fulfil their babycare needs, marking a significant shift in shopping patterns. Data analysed by Unicommerce, a leading e-commerce enablement […]
In February, credit card spending in India surged by 26 per cent year-on-year (YoY) reaching Rs 1.5 lakh crore as per data from the Reserve Bank of India (RBI). This growth occurred despite some restrictions on business payments and increased risk associated with retail lending. With the rise in credit card transactions, brokerage firms are […]
Ecommerce order item volume increased by 18.7 per cent during the Republic Day sale in 2024, as compared to last year’s sale period, according to a report by Unicommerce. The company analysed order items processed through its platform during the nine days (13 to 21 January) of the Republic Day Sale. The growth of ecommerce […]
The year 2023 has proven to be a pivotal and transformative period for India’s ecommerce sector, marked by noteworthy shifts in consumer dynamics, technological innovations, and regulatory frameworks. As the industry reflects on the past year, key players across various domains within the e-commerce landscape unveil critical insights into the transformative trends that have defined […]
Consumer electronics brand Boat has partnered with quick commerce grocery delivery platform Swiggy Instamart, the company announced in a press release on Friday. Commenting on this partnership, Aman Gupta, co-founder and CMO, Boat said, “This partnership will provide our consumers with the ultimate convenience of ordering their favourite boAt products and having them delivered to […]
The global shopping phenomenon, Black Friday, continues to make waves in India. Unicommerce, an ecommerce enablement SaaS platforms, based on the orders processed on its platform, conducted an analysis of the Black Friday weekend, revealing a sharp 23 per cent increase in ecommerce order volumes as compared to the Black Friday sale weekend of 2022. […]