The global shopping phenomenon, Black Friday, continues to make waves in India. Unicommerce, an ecommerce enablement SaaS platforms, based on the orders processed on its platform, conducted an analysis of the Black Friday weekend, revealing a sharp 23 per cent increase in ecommerce order volumes as compared to the Black Friday sale weekend of 2022. […]
The fast-fashion brand, Urbanic is expecting a 2X growth in India from its Black Friday Sale. “Till now, we have observed a significant increase in website traffic and are expecting 2x more customers to shop,” Rahul Dayama, Head of Marketing at Urbanic said. The brand that follows the calendar year, experienced a 250-275 per cent […]
Black Friday sales are no longer limited to the West as it is picking up the pace among Indian shoppers as well. The excitement is evident in the growing number of individuals eagerly anticipating substantial discounts. Across the country, retailers have witnessed a substantial increase in online purchasing during the last Black Friday. Shoppers want […]
In the midst of the festive light and joy, Bharat consumers’ festive shopping is in full swing, to know what’s on their shopping list this season. The Bharat Lab has conducted an in-depth analysis by engaging with 1027 consumers (526 male, 501 female) in the heartland of Hindi, primarily Uttar Pradesh. This survey spans across […]
Meesho, India’s e-commerce marketplace, has claimed to witness a good festive sale during its flagship ‘Meesho Mega Blockbuster Sale’ that went live from 6 October to 15 October, 2023. According to the official statement released by the brand, by offering a wide selection of quality items at budget-friendly rates, particularly in non-electronic categories, the Meesho […]
Super Saravana Stores, a retail chain is all set to enter the ecommerce world with the launch of its new shopping application, Superssmart; on 18 September 2023. According to the company, the app is designed to offer shoppers the ‘ultimate online shopping experience’ and will be available for download on the App Store and Google […]
A report on Thursday revealed that 54 per cent of consumers in India will engage in hybrid shopping, combining online and offline methods close to the heels of the upcoming festive season, Dusshera and Diwali. The study by InMobi found that 84 per cent of buyers have increased their online shopping budgets compared to last […]
AJIO on Monday informed its flagship sale event ‘Big Bold Sale’ (BBS) 2023 was its biggest-ever edition so far. An integral part of Reliance Retail, AJIO is an online fashion retailer. From waiting eagerly for the sale to kick off at midnight to grabbing steal deals across their favourite products, customers loved the collection and […]
A top online shopping experience will be defined by two central qualities: speed and convenience. Customers value the ability to purchase swiftly and easily and are becoming less patient when it comes to waiting – for orders to be delivered, according to a recent study by LS Retail. However, value is still the prime reason […]
