About 90% Of Indian Consumers Expect To Shop Mainly Via Social Media By 2030: Study
The study reveals that 93 per cent of Indian shoppers state that viral trends and social buzz influence their buying decisions
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Consumer
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Worm In Cadbury Chocolate Goes Viral, Company Responds To Consumer Complaint
- by BW Retail World Bureau
- February 13, 2024
Robin Zaccheus, a Hyderabad resident, saw a live worm moving in a bar of Cadbury Dairy Milk Chocolate he purchased from a shop near Ameerpet metro station on Friday. In a post on X, formerly known as Twitter, Robin shared a video of the worm-infested chocolate bar as well as the receipt for the Rs […]
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Fashion & Lifestyle
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H&M Pulls School Uniform Ad After Criticism, Campaign Featuring Young Girls Drew Flak
- by BW Retail World Bureau
- January 23, 2024
Swedish fashion giant H&M faced backlash and subsequently withdrew an advertisement for school clothing in Australia that critics argued ‘sexualised young girls.’ The campaign, which featured two girls in school uniforms and the tagline “Make those heads turn in H&M’s Back to School fashion,” sparked widespread criticism on social media. The company responded to the […]
Food & Beverage.
International
News
McDonald’s Malaysia Sues Israel Boycott Movement, Seeks $1.3 Mn
- by BW Retail World Bureau
- January 1, 2024
McDonald’s Malaysia has taken legal action against a movement advocating the boycott of Israel, asserting that the group’s “false and defamatory statements” have adversely impacted its business. The lawsuit, filed by Gerbang Alaf Restaurants Sdn Bhd (GAR), the licensee of McDonald’s in Malaysia, seeks damages totaling 6 million ringgit (USD 1.31 million). Malaysia, being a […]
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E-commerce & Marketplaces
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Retail
About 60% Sellers Feel Hamstrung By Bias Towards Offline Channels
- by BW Retail World Bureau
- December 29, 2023
As micro, small and medium enterprises (MSMEs) continue to ride the ecommerce wave, the Forum for Internet Retailers, Sellers and Traders (First) India, a division of India SME Forum (ISF) in a survey report has highlighted the challenges in the space and the need for policy reforms for a conducive ecosystem and collaboration between policymakers […]
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National
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94% Indian Small Businesses Willing To Invest In Online Sales, Marketing: Report
- by BW Retail World Bureau
- December 15, 2023
About 94 per cent of Indian small businesses are also willing to invest more in online sales and marketing this year, according to a report by GoDaddy India. GoDaddy Data Observatory 2023 showed that Indian respondents are already using digital tools including intranet or internal social networks (74 per cent), shared drives for collaboration (72 […]
Companies
News
tech
WhatsApp Channels Surpasses 500 Mn Monthly Users In 7 Weeks
- by BW Retail World Bureau
- November 17, 2023
Meta CEO Mark Zuckerberg on Wednesday said that the recently introduced WhatsApp ‘Channels’ feature has surpassed a monthly user base of 500 million. “500 million monthly activities on WhatsApp channels in the first 7 weeks! Great to see the WA community so engaged,” said Mark Zuckerberg, while announcing the news on his WhatsApp Channel. WhatsApp […]
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Opinions
Retail
How Street Vendors Can Reach More Customers Through The Digital Evolution
- by BW Retail World Bureau
- October 31, 2023
In an era marked by rapid technological advancement and digital transformation, even street vendors can harness the power of the digital revolution to expand their customer base and improve their businesses. Traditionally, street vendors have relied on foot traffic and local word-of-mouth to attract customers. However, by embracing digital tools and strategies, they can significantly […]
Consumer
News
Retail
Around 47% Indians Plan To Spend Over Rs 10,000 During Festive Season: Report
- by BW Retail World Bureau
- October 13, 2023
At least 47 per cent of Indians are expected to spend over Rs 10,000 on festive purchases, which is about 2.5 times more than last year, according to a recent report. The report titled India’s Festive Feeling Report 2023 by ShareChat and Moj also said that of the people spending a minimum of Rs 10,000, […]