Building A Retail-first Tea Brand In A Crowded Market
Ishita Malpani, Managing Director of Amruta Tea, discusses retailer-led growth, regional expansion and the brand’s strategy in India’s competitive tea market
Ishita Malpani, Managing Director of Amruta Tea, discusses retailer-led growth, regional expansion and the brand’s strategy in India’s competitive tea market
Both unorganised and organised retail formats offer unique advantages, growing India’s retail sector, writes the author The Indian retail landscape is multifaceted, with organised retail chains emerging as significant players. However, unorganised retail stores remain vital components of this industry. This analysis explores the dynamics of unorganised retail stores in fast fashion, across prominent Indian […]