Clean beauty brand La Pink plans omnichannel expansion and category diversification to drive growth
La Pink has unveiled the plans to reach Rs 100 crore in revenue by 2028, as it expands its presence in India’s direct-to-consumer (D2C) beauty market. The brand, which focuses on 100 per cent microplastic-free formulations, continues to position itself in the clean beauty segment with its skincare offerings.
La Pink is strengthening its omnichannel strategy through a mix of online marketplaces, its direct-to-consumer website, and an expanding offline retail network. The company is also increasing its focus on tier 2 and 3 cities.
It is working with marketplace and quick-commerce platforms to expand its reach.
The company has reported year-on-year growth since inception and is targeting Rs 50 crore in revenue in the near term, with a longer-term goal of Rs 100 crore. La Pink plans to expand into new categories, including colour cosmetics, and is exploring international markets such as the United States, Dubai and Europe.
