Premiumisation Urban-focused, Expansion to Non-metros Will Be Gradual: Parle VP
In an interview with BW Businessworld, Mayank Shah, Vice President at Parle Products, shares insights on premiumisation, urban consumption slowdown
In an interview with BW Businessworld, Mayank Shah, Vice President at Parle Products, shares insights on premiumisation, urban consumption slowdown
Projected to account for about 16 per cent of the global diamond market by 2029, lab-grown diamonds are gaining ground
While traditional retailers call for a level playing field, industry experts caution that such a move could raise costs, hinder
As Gen Z and Millennials become more price-conscious and focused on experiences, value now takes precedence over brand loyalty
There is a steep inclination towards luxury drinking experiences, which has a direct correlation with premiumisation of alcoholic beverages, says
On the back of increased awareness across channels, higher repeat purchases and new store openings, brands are reporting an uptick
With demand for affordable personal care expanding rapidly, the company is developing a presence in India's tier-two and tier-three cities,