Ayurvedic wellness brand expands its retail presence, making skincare, haircare and personal care products available across 20 Dabur NewU stores nationwide
Ayurvedic beauty and wellness brand Ashpveda has joined hands with Dabur NewU, the retail arm of Dabur India, to release its Festive 2025 Collection, marking a strategic move into organised wellness retail.
Under the partnership, Ashpveda’s complete range of skincare, haircare, and personal care products will be available across 20 Dabur NewU stores nationwide. The collaboration aims to enhance the availability of Ayurvedic and natural beauty products in urban markets during the festive season.
Dabur NewU, operated under H&B Stores, is a wholly owned subsidiary of Dabur India. The retail chain currently operates between 115 and 120 outlets across more than 50 cities, with plans to double its store count within two years. Targeting millennial and Gen Z consumers, NewU offers a mix of Indian and international beauty, skincare, grooming, and wellness brands.
The tie-up leverages Dabur NewU’s retail network to expand Ashpveda’s visibility and reach, while reinforcing NewU’s position as a one-stop destination for contemporary wellness solutions.
“The Festive 2025 Collection embodies our belief in delivering the essence of Ayurveda to daily life in a way that resonates with modern celebrations,” said Hari Ram Rinwa, Founder and CEO of Ashpveda. “Our association with Dabur NewU not only brings Ashpveda products closer to consumers but also strengthens our commitment to conscious wellness based on authenticity, safety, and sustainability.”
Founded in August 2019, Ashpveda is rooted in ancient Ayurvedic knowledge drawn from the Charaka Samhita. The brand emphasises holistic wellness through traditional formulations adapted for contemporary lifestyles.
The global Ayurvedic skincare market, valued at approximately USD 4.5 billion in 2024, is projected to reach USD 12 billion by 2033, growing at a compound annual rate of around 12 per cent, according to industry estimates. In India, wellness product sales spike sharply during the festive season, increasing by nearly 30 per cent after Rakshabandhan and expected to reach 70–80 per cent growth through Diwali, driven by heightened consumer focus on self-care and gifting.
By partnering with Dabur NewU’s expanding retail network, Ashpveda aims to reach a growing segment of consumers seeking authentic Ayurvedic wellness solutions that combine heritage, purity, and modern accessibility.
