The fast-growing beauty brand brings fans, creators, and the cast of Masti 4 together for an interactive celebration of colour, confidence, and cinema
Colors Queen Cosmetics, one of India’s fastest-growing beauty brands, brought Bollywood glamour to life with an exclusive Meet & Greet featuring the cast of Masti 4. The lively event created an atmosphere of fun and excitement as stars, fans, and digital creators came together in a celebration that perfectly reflected the brand’s vibrant and expressive identity.
The Meet & Greet offered a rich mix of interactive activities, including makeup-led Q&A sessions, energetic rapid-fire rounds, and a dedicated Colors Queen photo booth. Giveaway winners had the rare opportunity to meet and interact with the film’s cast — Vivek Oberoi, Riteish Deshmukh, Aftab Shivdasani, Elnaaz Norouzi, Ruhi Singh, and Shreya Sharma — alongside popular social media creators who amplified the energy of the event.
Speaking about the collaboration, Nitin Panjwani, Co-Founder of Colors Queen Cosmetics, said, “The event was deeply inspired by the colourful and playful nature of Masti 4, which aligns perfectly with the spirit of Colors Queen. With the film’s cheeky tone and our brand’s focus on individuality, affordable glamour, and self-expression, it was a natural collaboration. Seeing fans, creators, and the Masti 4 cast interact with our latest launches reaffirmed our mission of empowering individuals and making quality beauty accessible to all.”
The event also featured immersive product zones where attendees could experience and test the brand’s latest beauty innovations, including the Red Cushion Foundation, Gloss Bomb Lip Luminizer, Gloss Bomb Stick, and Grip Primer. Guests were encouraged to try the products, capture their looks, and share immediate feedback. In the lead-up to the event, Colors Queen had run an impactful giveaway campaign on Instagram and Snapchat, granting select winners exclusive access to the Meet & Greet, with one lucky participant taking home a grand prize — an iPhone 17 Pro.
The collaboration marks a significant step in Colors Queen’s growing commitment to Bollywood-led marketing, setting the stage for future partnerships and campaigns. By blending beauty with the cinematic charm of Masti 4, the brand transformed the Meet & Greet into a celebration of confidence, creativity, and colour, reinforcing its place in the evolving landscape of India’s modern beauty culture.
