Beauty brands under Good Glamm, including St Botanica and MyGlamm to take centre stage in Dharma Productions’ releases, marking a strategic move towards long-term brand prominence and potential IPO by Diwali 2025
Good Glamm Group entered an exclusive three-year agreement with Dharma Productions. Under this partnership, all theatrical and OTT releases from Dharma Productions throughout this period will exclusively showcase collaborations with beauty brands under Good Glamm.
Darpan Sanghvi, Founder and CEO of Good Glamm elaborated on the collaboration with Economic Times.
Good Glamm’s beauty and personal care brands namely St Botanica, Organic Harvest and MyGlamm are poised for prominent visibility through in-movie and OTT integrations. This exclusive partnership with Dharma Productions will present these brands through co-branded collections, limited edition releases, and marketing campaigns released under the Dharma Productions umbrella.
Sanghvi emphasised that such collaborations serve as enduring platforms for long-term brand building. Regarding movie promotions and releases, he highlighted the utilisation of brand assets for effective marketing. He also disclosed ongoing discussions with three additional production houses and major studios for similar partnerships spanning three to five years. He underscored the commitment to maintaining exclusivity in these collaborations to avoid any overlap.
Sanghvi outlined the company’s focus on achieving profitability in the next two quarters, aiming for a successful IPO by Diwali 2025 if profitability plans align with growth targets.
