Inspired by an April Fool’s prank, the latest lip balm combines sun protection, hydration, and a nostalgic mango twist in collaboration with Mango Bite
Hyphen, the skincare brand known for merging science and nature, has launched its latest innovation – Mango Lipscreen with SPF 50 PA++++. Designed to offer deep hydration, brightening, and sun protection, this new lip balm arrives just in time for summer. Adding to its appeal, the product is a collaboration with Parle’s Mango Bite, evoking fond childhood memories while delivering advanced lip care.
What began as an April Fool’s marketing stunt in 2024 has now turned into one of Hyphen’s most requested product launches. The brand had jokingly announced a mango-flavoured lip balm on 1st April 2024, only to be met with overwhelming consumer demand. Responding to the enthusiasm, Hyphen has now made it a reality, crafting a formula that not only captures the tropical essence of mango but also offers high-performance skincare benefits.
Hyphen’s Mango Lipscreen with SPF 50 PA++++ is designed to provide superior sun protection while deeply nourishing the lips. Infused with 2% Kojic Acid, it helps reduce pigmentation and brighten dark lips by inhibiting melanin production, ensuring a naturally even tone. The powerful combination of Vitamin C and 1% Vitamin E works to enhance UV protection while delivering deep hydration, keeping lips soft and supple. With a non-sticky, glossy finish and a luscious tropical mango flavour, this innovative lip balm offers a perfect blend of skincare and indulgence, making it an essential addition to your summer routine.
Speaking about the launch, Kriti Sanon, Co-founder & Chief Customer Officer of Hyphen, said:
“After our team’s prank, we were flooded with requests for a Mango Lip Balm. At the same time, customers also wanted a higher SPF option. We combined both to create an upgraded version of our bestselling Lipscreen, now with superior protection and a nostalgic mango twist.”
Highlighting the brand’s collaboration with Mango Bite, she added, “This launch is special because Mango Bite has been a part of so many of our childhoods—including mine! We wanted to bring back that nostalgia while delivering the lip care our customers need.”
Vaishali Gupta, Co-founder & Chief Growth Officer of Hyphen, echoed the brand’s consumer-first approach, “Our customers are at the heart of everything we do. This new launch is a direct response to their requests and further expands our lip care range to seven deeply nourishing solutions.”
Hyphen, co-founded by PEP Brands (the parent company of mCaffeine) and celebrity entrepreneur Kriti Sanon, is committed to simplifying skincare with high-performance, multi-purpose solutions. Known for its Brightening Serum Pads, Hydrating Essentials, and Golden Hour Glow range, the brand continues to push boundaries with effective, science-backed products.
The Mango Lipscreen with SPF 50 PA++++ is now available on Hyphen’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart, delivering to 19,000+ pin codes across India.
