Beauty Brands Global will use its established trade networks and expertise to introduce Nisara to the UAE through a mix of digital campaigns and in-store experiences
Nisara, a luxury fragrance brand inspired by India’s heritage, has partnered with Beauty Brands Global DMCC to serve as its exclusive distributor in the UAE. This collaboration aims to introduce Nisara’s culturally rich, story-driven perfumes to the UAE’s fragrance market, renowned for its demand for luxury products with unique narratives.
Nisara’s Co-Founder and CEO, Tarvinder Pal, emphasised the brand’s mission, stating, “Our perfumes offer an accessible touch of luxury, allowing everyone to indulge. The UAE is the perfect market for our unique approach, as quality products with meaning are highly valued here. We believe Nisara will resonate well with UAE consumers.”
Beauty Brands Global will use its established trade networks and expertise to introduce Nisara to the UAE through a mix of digital campaigns and in-store experiences, including pop-up events.
Targeted towards consumers aged 25-45 who seek premium perfumes at accessible prices, the brand aims to build a strong presence in the region. Lalit G from Beauty Brands Global expressed enthusiasm, saying, “We’re thrilled to bring Nisara’s exceptional fragrances to the UAE, where we look forward to showcasing a scent experience that’s more than just a fragrance.”
Nisara is a luxury perfume brand that blends elegance, nature, and craftsmanship to create unforgettable fragrances. Using the finest global ingredients, each scent evokes memories and celebrates individuality, offering a touch of accessible luxury to consumers worldwide.
