As a co-founder, he will actively participate in product development and marketing strategies
YouTuber Ashish Chanchlani, widely recognised for his comedic content, has co-founded OG Beauty, a new brand focused on skincare and wellness. The brand aims to stand out in the beauty industry with its focus on affordable and effective products.
According to the official information by the brand, OG Beauty, which operates independently of its parent company Renee Cosmetics, marks Chanchlani’s entry into the beauty and wellness space, where his involvement extends beyond being a brand ambassador.
As a co-founder, he will actively participate in product development and marketing strategies. Speaking about his role, Chanchlani said, “My fitness journey has sparked a passion for self-love. With OG Beauty, I aim to blend my content creation experience with developing products that empower everyone to feel confident and beautiful.”
This venture positions Chanchlani as one of the few Indian YouTubers to launch a beauty brand, adding to his influence in the digital space. OG Beauty’s focus on crafting sustainable, cruelty-free products is expected to resonate with a broad audience, as the brand aims to offer skincare that nurtures both body and skin.
