Marking the global fashion major’s foray into premium apparel, two international brands debut in India
In an effort to shape the country’s premium retail narrative, Apparel Group, a fashion and lifestyle conglomerate, has expanded its India portfolio with the introduction of two global fashion brands: BCBG and Ben Sherman.
Known for its red-carpet glamour, silhouettes and evening wear, BCBG makes its highly anticipated India debut. The brand will cater to the modern Indian woman seeking elevated wardrobe essentials, as per the official statement.
“India’s fashion landscape is rapidly evolving, with a growing appetite for global brands that offer both timeless style and unique heritage. The launch of BCBG and Ben Sherman in India is a testament to our commitment to bringing world-class fashion and an elevated shopping experience to the Indian consumer. These brands perfectly align with our vision to deliver premium, authentic, and globally celebrated fashion to this dynamic market,” stated Tushar Ved, President of Apparel Group India.
Meanwhile, Ben Sherman, born on the vibrant streets of Brighton, brings its celebrated sharp tailoring to India. Known for its signature button-downs and creativity and self-expression, Ben Sherman’s aims to tap into the evolving fashion sensibilities of the Indian male consumer, the statement added.
“The Indian luxury fashion consumer is evolving; they are curious, global in taste, yet deeply appreciative of timeless style. With BCBG and Ben Sherman, we are not just introducing two fashion brands; we are bringing in design legacies that resonate with authenticity, creativity, and a heritage of craftsmanship,” highlighted Abhishek Bajpai, Chief Executive Officer (CEO), Apparel Group India.
This strategic partnership with these brands comes at a time when Apparel Group is looking to expand its retail footprint, with the goal of positioning itself as an epicentre of global fashion in the GCC and India, the company noted.
