BL Agro has also expanded its portfolio by introducing Nourish Pulses on day one of the event
Marking its presence in the World Food India (WFI) 2024, BL Agro, a brand in the fast-moving consumer goods (FMCG) sector, had its pavilion inaugurated by the minister of Ministry of Food Processing Industries (MOFPI) Chirag Paswan on Thursday. BL Agro also expanded its portfolio by introducing Nourish Pulses on day one of the event.
The brand also unveiled a new television commercial showcasing the revamped image of the Nourish brand, reinforcing the company’s commitment to health and wellness. The brand has lined up developments for day two and three of the event which is being organised by the ministry.
“It’s an honour to be a part of World Food India 2024 and to have Chirag Paswan as our chief guest. It’s the perfect platform to reaffirm our position as a key player in the food landscape. And to show global investors and companies our vision of creating a sustainable and healthier future. The overwhelming response from attendees has been particularly humbling,” stated Ashish Khandelwal, Managing Director (MD), BL Agro.
On day two of the event, the brand’s subsidiary, B.L. Kamdhenu Farms, will sign a Memorandum of Understanding (MoU) with Sweden-based M/s De Laval to promote a zero-waste economy and sustainable practices in cattle breeding and dairy technology.
As far as the day three is concerned, Leads Connect Services, BL Agro’s agritech arm, will sign an MoU with Poland-based Arya Capital, aimed at enhancing India’s agricultural value chain through cutting-edge technology and sustainable practices. Arun Kumar Minister of State, Uttar Pradesh, will also be present during the signing.
WFI 2024 aims to attract investments, showcase innovations, and facilitate collaboration between domestic and international players. The event is a platform for industry leaders, government officials, and businesses to explore new opportunities and contribute to India’s growing role in the food landscape across the globe.
