The new subsidiary focuses on expanding the sports ecosystem and investing in sustainable ventures
Decathlon has announced the launch of Decathlon Pulse, a wholly-owned subsidiary designed to drive new growth avenues and strengthen Decathlon’s impact on society through innovative sports and wellness solutions. This strategic initiative highlights Decathlon’s commitment to broadening its footprint and enhancing its core offerings.
Operating independently within the Decathlon Group, Decathlon Pulse will pursue three key strategies for long-term growth. First, it will incubate and scale new business concepts that complement Decathlon’s primary products, thereby enriching the company’s overall value proposition. Second, the subsidiary will invest in forward-thinking companies within the sports ecosystem to promote sustainable business models. Third, Decathlon Pulse plans to acquire pioneering sports brands and distributors that set new industry standards with their innovative approaches.
In recent years, Decathlon has invested nearly 400 million euros in strategic partnerships, including startups and major players like AllTricks and Bergfreunde. Decathlon Pulse, under the leadership of CEO Franck Vigo and Chairwoman Barbara Martin Coppola, will further these efforts. Coppola, also the CEO of Decathlon Global, emphasized that Decathlon Pulse will complement the parent company’s goal of enhancing sporting experiences worldwide.
Barbara Martin Coppola, CEO, Decathlon Global and Chairwoman, Decathlon Pulse said, “We are thrilled to launch Decathlon Pulse. This marks a significant milestone in our journey to better serving the sporting needs of the customers of tomorrow. Decathlon Pulse is a separate entity but will be complementary to the Decathlon as they work towards the same purpose to move people through the wonders of sport. Decathlon Pulse will be dedicated to finding new growth levers and game-changing innovations in the sports market. I can’t wait to see what the team achieves in the future.”
Franck Vigo, CEO, Decathlon Pulse said, “Today marks an exciting new journey for us as we launch Decathlon Pulse, driven by a passion for sport and a singular vision to continuously enhance our impact on people’s lives. We believe the best way to do so is to build long-term relationships with game-changing companies and people, in which we invest while maintaining their full autonomy to create a better sports industry.”
With Decathlon Pulse set to operate autonomously and with a dedicated focus on innovation, Decathlon anticipates significant advancements in shaping the future of retail sports in India and beyond.
