This partnership marks Hello Kitty’s debut in India’s quick commerce segment, joining Hamleys as part of Swiggy Instamart’s toy and merchandise category introduced earlier this year
Swiggy Instamart, India’s leading quick commerce delivery platform, has unveiled an exciting addition to its offerings—Hello Kitty and Friends merchandise. For the first time, Indian customers can have toys and collectibles featuring iconic characters like Hello Kitty, Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi, and Bad Badtz-Maru delivered to their doorsteps in just 10 minutes.
This partnership marks Hello Kitty’s debut in India’s quick commerce segment, joining Hamleys as part of Swiggy Instamart’s toy and merchandise category introduced earlier this year. The collaboration comes just in time for year-end celebrations, offering fans a unique opportunity to indulge in the charm of Kawaii culture with unparalleled convenience.
“With growing demand for pop culture and Kawaii collectibles in India, we are bringing Hello Kitty to Swiggy Instamart for the first time, just in time for the year-end celebrations and holidays,” said Hari Kumar G, Chief Business Officer, Swiggy Instamart. “This collaboration is expected to make families and kids happy by offering a diverse selection of toys and merchandise. With Hello Kitty joining our platform, we continue to expand our offerings, making globally loved characters easily accessible to our customers.”
The toys, priced between Rs 799 and Rs 999, cater to fans of all ages, delivering both nostalgia and joy. Swiggy Instamart has already seen significant growth in toy orders since the category’s launch, and the addition of Hello Kitty is expected to further bolster its appeal.
Launched in 2020, Swiggy Instamart revolutionized the quick commerce sector in India, delivering groceries and essentials in 10–15 minutes across 43 cities. Backed by Swiggy’s advanced technology and dedicated delivery fleet, Instamart serves millions of customers monthly, catering to their diverse needs with speed and efficiency.
Born in 1974, Hello Kitty embodies the essence of Kawaii (cute) Japanese culture. Celebrated worldwide for her values of happiness, kindness, and inclusivity, Hello Kitty has become a global lifestyle icon, inspiring people of all ages. Her merchandise spans over 130 countries, symbolizing friendship and joy wherever it goes.
