Apple Authorised Reseller iNvent has opened a new outlet in Moti Nagar as retailers look to tap rising demand for premium technology products and experience-led electronics retail in Delhi-NCR
Apple products retailer iNvent has opened a new Apple Authorised Reseller (AAR) outlet in West Delhi’s Moti Nagar, expanding its footprint in the Delhi-NCR market amid rising demand for premium consumer electronics and Apple devices in India.
The new store,is located at DLF Mid Town Plaza in Moti Nagar. The new store marks iNvent’s return to the locality after nearly a decade, with the company earlier operating in the area around 2013.
The expansion comes as organised electronics retailers increasingly focus on high-growth urban clusters and experience-led retail formats to drive sales of premium smartphones, laptops and wearable devices.
Moti Nagar, which has seen significant residential and commercial development in recent years through projects such as DLF Midtown and surrounding infrastructure upgrades, is emerging as a key consumption hub in West Delhi. Retailers are looking to capitalise on growing spending by young professionals, entrepreneurs and upper-middle-income households in the region.
The new outlet will offer Apple’s full product portfolio, including iPhones, MacBooks, iPads, Apple Watch, AirPods and accessories. The company said the store will also provide guided purchase assistance, device setup support, data transfer services and financing options such as no-cost EMI and cashback offers.
“This launch is special for us because Moti Nagar is where our journey had roots nearly a decade ago. Coming back here, at a time when the neighbourhood is transforming into a premium residential and commercial hub, feels like a natural progression,” said Swarn Bajaj.
The company has introduced launch-period offers across product categories, including discounts on iPhones, MacBooks, iPads, Apple Watch and AirPods, along with exchange bonuses of up to INR 10,000.
India has emerged as one of Apple’s fastest-growing markets globally, driven by increasing premiumisation in smartphone demand, expanding financing options and deeper retail penetration beyond traditional metro locations. Retail partners and authorised resellers have also been strengthening offline presence as competition intensifies in the premium electronics segment.
