The partnership will be amplified through an integrated, multi-platform campaign spanning print, television, digital, outdoor and retail touchpoints
JK Maxx Paints has appointed Bollywood actor Akshay Kumar as its brand ambassador. This company expects the strategic collaboration support its growth journey as it scales its presence in India’s vibrant decorative paints market.
The partnership will be amplified through an integrated, multi-platform campaign spanning print, television, digital, outdoor and retail touchpoints. The company said that Kumar brings authenticity and relatability that align closely with the brand’s core values
“This partnership marks an important milestone in our journey to scale JK Maxx Paints as a strong, future-ready brand. As we expand our presence across markets, our focus remains on building deeper consumer trust and delivering high-performance solutions. Akshay Kumar’s credibility and widespread appeal make him a powerful partner in amplifying our brand story and strengthening our connect with consumers across India,” stated Nitish Chopra, Business Head, White Cement and Paints.
With a manufacturing facility in Bhiwadi, Rajasthan and a research and development (R&D) centre in Navi Mumbai, the company offers a comprehensive one-stop solution for home beautification, with a portfolio of interior and exterior emulsions, textures and waterproofing solutions across economy, premium and luxury categories.
Akshay Kumar added, “Some associations just feel right from the heart. This is one of them. JK Maxx Paints carries a legacy that people already believe in. When a name like JK WallMaxx Wall Putty is so deeply woven into homes, it is not just familiarity, it is a sense of comfort and trust. And that kind of credibility is something I truly connect with.”
