This new line includes a cleanser, sunscreen, cream and serums designed to combat pigmentation and brighten the skin
Hyphen, the concern-solution skincare brand co-founded by Kriti Sanon and PEP Technologies, has launched its latest range of products, the brightening and pigmentation essentials. This new line includes a cleanser, sunscreen, cream and serums designed to combat pigmentation and brighten the skin, combining natural ingredients with scientific advancements.
Since its inception, Hyphen has focused on addressing common skincare concerns such as pigmentation, dark spots, uneven skin tone, acne marks and hyperpigmentation.
Hyphen has introduced the brightening and pigmentation essentials, formulated with a blend of Korean natural ingredients and potent actives. This fragrance-free range is suitable for all skin types and aims to provide an all-in-one solution for pigmentation worries.
The new range includes ‘Hyphen Yuzu Bright Dark Spot Corrector Serum’ featuring a combination of 2 per cent alpha arbutin, 1 per cent kojic acid, 5 per cent niacinamide and 1 per cent yuzu extract to target dark spots, hyperpigmentation and uneven skin tone while strengthening the skin barrier.
The ‘Hyphen Advanced De-Pigmentation Serum’ is formulated with 12 per cent actives, including 3 per cent tranexamic acid, 2 per cent kojic acid, 5 per cent pineapple extract and 2 per cent liquorice extract, this serum reduces discolouration, dark spots and melasma while exfoliating and soothing the skin.
The ‘Hyphen Pigmentation Corrector Daily Cream’ features 2 per cent kojic acid, 1 per cent glycolic acid, liquorice root extract and ceramides to address pigmentation, moisturise and improve the skin’s appearance. ‘Hyphen Rice Water Brightening Daily Cleanser’ is packed with 10 per cent fermented rice water, 1 per cent vitamin C, 0.5 per cent glycolic acid and yuzu and turmeric extract, this gel cleanser removes impurities while reducing dark spots and brightening the skin tone.
‘Hyphen Vitamin Infused Brightening Sunscreen SPF 50 PA++++’ is infused with a blend of 1 per cent vitamin C + vitamin E and yuzu extract, this sunscreen offers broad-spectrum protection and helps reduce dark spots and pigmentation while nourishing the skin.
Kriti Sanon, Co-founder and Chief Customer Officer, Hyphen said, “Dealing with pigmentation has often been a struggle, especially with Indian skin, which tends to be more prone to it due to genetic factors. Both my mother and I face issues with dark spots, making this concern very personal and, so, finding effective solutions has been a significant endeavour for me. Plus, we’ve received countless requests for products that not only brighten the skin but also effectively reduce pigmentation. That’s why launching this range was an obvious decision for us. What makes this launch truly special is that we’ve put real customers at the forefront of our campaign. As the CCO, meeting them personally to understand their needs was incredibly rewarding and shooting with them was an unforgettable experience. After eight months of dedicated R&D, I’m thrilled to finally introduce these products to our consumers, and we sincerely hope they bring you joy and confidence in your skincare journey.”
Hyphen’s commitment to delivering innovative and effective skincare solutions has set new benchmarks in the industry. Earlier this year, the brand launched its first range of anti-acne products, which received positive feedback from consumers. The new brightening and pigmentation essentials are now available on Hyphen’s official website and leading ecommerce platforms like Nykaa, Amazon and Flipkart.
