The spiritual commerce arm of the company is currently operating at an annualised run rate of over Rs 200 crore
Building scale beyond digital consultations, Astrotalk has set an ambitious target of Rs 400 to Rs 500 crore in annual recurring revenue by the next financial year (FY27) for its ecommerce vertical Astrotalk Store. The spiritual commerce arm of the company generated over Rs 140 crore in revenue in 2025 and is currently operating at an annualised run rate of over Rs 200 crore.
Astrotalk Store was incubated internally with an initial capital allocation of Rs 30 lakh, with a mandate to test whether a trust-led Ecommerce business could be built sustainably. Astrotalk scaled the business with a Rs 40 crore follow on investment, which was deployed across inventory expansion, supply chain strengthening, technology, marketing, and category diversification. In 2025 alone, the platform processed over 1.6 million orders, as per the official statement.
“The spiritual and astrology-led products market in India has always been large, but extremely fragmented. Consumers were either buying from local vendors with no standardisation or from small online sellers where authenticity was questionable. We saw a clear opportunity to organise this market by combining astrologer-led guidance, genuine sourcing, and a trusted brand,” stated Puneet Gupta, Founder, Astrotalk.
The platform currently offers over 300 stock-keeping units (SKUs) spanning rudrakshas, gemstones, bracelets, idols, and ritual essentials, with a pipeline of over 500 new introductions planned by FY27. The company noted that the upcoming additions will focus on daily use cases and repeat-purchase categories, reflecting a deliberate shift from one-time purchases to habitual consumption.
“We are approaching this with a multi-year lens, targeting not just short-term revenue but meaningful scale and sustainability. There is a visible product-market fit since we currently operate with a 24 per cent repeat rate. We will continue to lift average order value by expanding into multiple categories, and grow active buyers by FY30. Approximately 50 per cent of our future sales are expected from tier 2 and 3 cities, reflecting strong adoption beyond metro markets,” highlighted Daman Soni, Chief Business Officer, Astrotalk Store.
In FY25, the company crossed Rs 1,176 crore in revenue from operations, driven by sustained growth in platform engagement and monetisation. The official statement pointed out that as the company enters its next phase, the store is expected to play a pivotal role in building a diversified, resilient and high-margin revenue mix.
