The company notes that Sahay has been appointed as the CEO of the paints business and as Senior Management Personnel (SMP) of the company effective 16 February 2026
Marking a significant leadership move, Grasim Industries has named Sachin Sahay as the new Chief Executive officer of Birla Opus Paints. The development comes after the former CEO Rakshit Hargave tendered his resignation last year.
In an exchange filing, the company stated that Sahay has been appointed as the CEO of the paints business and as Senior Management Personnel (SMP) of the company effective 16 February 2026. The incoming CEO joins the company from ITC, where he last served as Executive Vice President – Sales.
“Sachin Sahay joins us from ITC, where he last served as Executive Vice President – Sales, bringing over 30 years of leadership experience in sales and marketing across entrepreneurial roles and multi-geography assignments in India. He has played a pivotal role in ITC’s FMCG transformation journey, including the creation and scale-up of its FMCG channel from greenfield operations to its current national footprint,” the company noted in the exchange filing.
The company said that Sahay has been instrumental in implementing field force automation and streamlining common stockist operations across ITC’s diverse portfolio, including cigarettes, foods, and FMCG, enabling efficient capital deployment and optimised partner engagement.
He has led the introduction and growth of multiple brands, built large-scale distribution capabilities across urban and rural markets, and driven complex transformation initiatives with a strong balance of process rigor and people leadership, the statement added.
