The partnership seeks to transform routine purchases into impactful acts of environmental steward by linking every order to the planting of tree
Aimed at combining Zepto’s endeavour of 10-minute delivery with Mamaearth’s sustainability mission, both the companies have teamed up to plant a tree on the behalf of the consumers on every product ordered. This seeks to empower the consumers to make eco-conscious choice with ease.
The desire for meaningful change and essence of new year’s resolutions have been actively captured by the campaign’s film. Since 2020, Mamaearth has been planting a tree with every order placed on its mobile application and website, as part of its Plant Goodness Initiative.
As per the company, simplifying sustainability has been one of the aims that this collaboration seeks to achieve. The partnership seeks to transform routine purchases into impactful acts of environmental steward by linking every order to the planting of tree.
As per the available information, the campaign runs for a limited time and will reach audience across digital platforms, raising awareness and encouraging participation to build a sustainable. Honasa Consumer, which is the parent of Mamaearth, stated that partnering with Zepto adds the convenience of quick delivery, making it easier for consumers to support sustainability.
