Rapid expansion targets over 30 new outlets and Rs 100 crore revenue by March 2025
Nothing Before Coffee (NBC), has revealed the opening of its 64th store in Pune. NBC now boasts 64 outlets nationwide, having added over 17 new locations in the second quarter of 2024 alone.
Located in the Viman Nagar neighbourhood, the new outlet offers a diverse menu featuring organic coffee, shakes, mocktails, hot chocolate, shrappe and a variety of snacks, sandwiches, noodles and cookies.
Nothing Before Coffee has expanded its presence in both tier 1 and tier 2 cities across India, currently operating in 26 cities across 13 states. The company has opened over 20 new outlets in the first half of the year. It has also extended its reach to eight new cities, including Delhi-NCR, Uttar Pradesh, Maharashtra and Karnataka, throughout the year.
“As we continue to expand our footprint across tier 1 and tier 2 cities in India, our goal remains to make Nothing Before Coffee a household name synonymous with authentic and affordable coffee experiences. We’re excited to bring our unique blend to even more customers. Our plan to launch over 30 new stores in the next 3 months underscores our commitment to making high-quality coffee accessible to all. Furthermore, we are determined to achieve a Rs 100 crore revenue run rate by March 2025,” said Akshay Kedia, Founder and COO, Nothing Before Coffee.
