With growing demand for clean-label, protein-rich snacks, the product targets India’s evolving health-conscious consumer base
Following the positive response of its protein wafers, SuperYou, a brand co-founded by Ranveer Singh and entrepreneur Nikunj Biyani, dealing in protein foods and bars, has expanded its product line with protein-packed multigrain chips
Available in four variants, the chips aim to cater to everyone from working individuals to students to gym goers, as per the official statement. Earlier, the brand’s protein wafers sold over 1.6 million units within 90 days of their November 2024 debut.
“Our aim is to create products that combine taste, protein-first alternative to snacking, and make it all convenient. With these protein-packed chips, we are aiming to reshape an alternative to everyday snacking by taking away the guilt,” said Ranveer Singh.
The brand stated that each pack of SuperYou multigrain chips offers 10 gram of protein and three gram of dietary fiber, providing both functional benefits and a guilt-free snacking experience.
“These chips are the result of extensive product development guided by consumer insights. We have focused on delivering a better-for-you option that does not compromise on flavour or quality,” highlighted Nikunj Biyani.
With growing demand for clean-label, protein-rich snacks, the product targets India’s evolving health-conscious consumer base. The Indian protein chips market is projected to grow at a compounded annual growth rate of 10.8 per cent, reaching USD 99.3 million by 2030, the brand’s official statement added.
SuperYou multigrain protein chips will be available everywhere, following an omni-channel approach, with availability through SuperYou’s website and platforms like Amazon, Flipkart, Zepto, Blinkit, and Instamart.
