The dedicated Shark Tank section on its app will feature over 100 emerging brands from season 4 along with more than 100 products from earlier seasons
Aimed at enabling viewers to purchase products featured on the show and get delivery within 10 minutes, Swiggy Instamart has partnered with Shark Tank India Season 4. This collaboration aims to offer an opportunity for emerging brands to scale and tap into Instamart’s customer base across 70 cities.
Swiggy Instamart has added a dedicated Shark Tank section on its app that will feature over 100 emerging brands from season 4 along with more than 100 products from earlier seasons. The categories like health, food, beverages, beauty, fashion, gaming and more have been included, involving fan-favourites on the platform.
The Shark Tank section will feature a variety of categories, including direct-to-consumer (D2C) and fast-moving consumer goods (FMCG) brands. Some prominent brands include Go Zero, Beast Life, Patch Up, MetaShot, Fae Beauty.
“This collaboration enables us to bring the trending, innovative brands featured on the show directly to consumers’ doorsteps. By bridging the gap between the inspiration viewers experience on TV and the tangible products they can access, we reinforce our commitment to convenience and innovation, while empowering both consumers and emerging businesses to thrive,” stated Amitesh Jha, Chief Executive Officer (CEO) of Swiggy Instamart.
Products from the Shark Tank section will remain available on Instamart even after the show concludes. The company added that this initiative extends beyond instant commerce, empowering businesses to scale across tier-1 and tier-2 cities in India.
